LUMEN – Museum of Mountain Photography: Focus on the Mountains Also located at the summit of Kronplatz, the LUMEN – Museum of Mountain Photography is a unique venue entirely dedicated to the fascination of mountain photography. Housed in the former top station of the Kronplatz 2000 cable car, LUMEN takes its visitors on a visual journey through the history of alpine photography—from its beginnings to modern techniques. Discover impressive images and stories that capture the beauty, challenges, and changes of the mountain world. The museum offers not only deep insights into the art of photography but also spectacular views of the surrounding Dolomites.

Perched atop the summit of Kronplatz is the Messner Mountain Museum (MMM) Corones, a unique masterpiece that combines alpinism with spectacular architecture. Designed by world-renowned architect Zaha Hadid, the museum blends seamlessly into the mountain landscape. Inside, guided by Reinhold Messner’s vision, it is dedicated to traditional mountaineering, its pioneers, and alpine history. A visit offers not only deep insights into the mountain world but also breathtaking views thanks to Hadid’s innovative design, which makes the mountain itself part of the museum.

Bruneck is the perfect starting point for skiing and hiking adventures in the Dolomites. From here, you can quickly and easily reach Kronplatz, which attracts visitors in winter with its diverse range of slopes and in summer with countless hiking trails. This charming town offers an excellent base for exploring the surrounding mountains and enjoying nature to the fullest. Whether you want to zoom down the slopes on skis or conquer the peaks on foot, Bruneck is your ideal starting point for active days in the mountains.

Lake Braies, an azure-blue gem nestled in the Dolomites, enchants visitors with its picturesque beauty. Surrounded by majestic peaks and dense forests, it offers unforgettable views. A highlight is the historic boathouse, from which you can explore the lake in rowboats—a truly idyllic experience. Lake Braies is the perfect destination to unwind and enjoy the stunning natural surroundings.

The historic Bruneck Castle towers high above the old town. Today, it houses one of the six Messner Mountain Museums, which focuses on mountain cultures around the world—a peaceful place offering sweeping views and cultural depth.

Whether on the slopes in winter or hiking in summer—Kronplatz is South Tyrol’s most iconic mountain destination. At the summit, you’ll find modern museums, spectacular panoramic views, and opportunities for active recreation.

Stroll through Brunico’s cobblestone streets, discover local products, sip Italian coffee, and soak up the atmosphere—that’s the Old Town at its best. Markets, boutiques, and cafés set the stage for the authentic South Tyrolean way of life.